Transmedia and social mobilization: Askegunea’s communication strategy
| dc.creator | Mimenza Castillo, Libe | |
| dc.creator | Narbaiza Amillategi, Beatriz | |
| dc.creator | Arana Arrieta, Edorta | |
| dc.date | 2016-05-24 | |
| dc.date.accessioned | 2024-11-14T07:16:02Z | |
| dc.date.available | 2024-11-14T07:16:02Z | |
| dc.date.issued | 2016-05-24 | eu |
| dc.description | Communication is experiencing a time of change in the context of the technological revolution. The influence of these changes have also reached social movements and, conse- quently, has come down to us the phenomena called transmedia social mobilization. In this era of remodeling social movements, they have, among others, the opportunity to strengthen their mobilization capacity and sphere of influence. In fact, expansion of communication can become a catalyst for mobilization. In that context, we have analyzed the transmedia nature of the communication stra- tegy launched in San Sebastian, in April 2013, by Askegune social disobedience movement. | en-US |
| dc.description | Aldaketa-garaia bizi du komunikazioak iraultza teknologikoaren testuinguruan. Eraldaketa horien eragin-esparruak mugimendu sozialak ere barneratu ditu eta, ondorioz, transmedia-mobilizazio sozial izendatu den fenomenoa gurera ere iritsi da. Horrela, mugimendu sozialek birmoldatze-aro hau ustiatuta, besteak beste, beren mobilizazio-gaitasuna zein eragin-esparrua sendotzeko aukera daukate; izan ere, hedatze komunikatiboa bihur baitaiteke mobilizazioaren akuilu.Horren adierazle, 2013ko apirilean Donostian abiatu zen desobedientzia zibileko Askegunea mugimenduaren komunikazio-estrategiatik abiatuta, haren transmedia-izaera aztertu dugu ikerketa honetan. | eu-ES |
| dc.format | application/pdf | |
| dc.identifier | https://aldizkariak.ueu.eus/index.php/uztaro/article/view/4616 | |
| dc.identifier | 10.26876/uztaro.97.2016.4 | |
| dc.identifier.uri | https://gordailua.ueu.eus/handle/123456789/621 | |
| dc.language | eus | |
| dc.publisher | Udako Euskal Unibertsitatea | eu-ES |
| dc.relation | https://aldizkariak.ueu.eus/index.php/uztaro/article/view/4616/4725 | |
| dc.rights | Copyright (c) 2016 Uztaro | eu-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0 | eu-ES |
| dc.source | Uztaro. Giza eta gizarte-zientzien aldizkaria; No. 97 (2016); 55-77 | en-US |
| dc.source | Uztaro. Giza eta gizarte-zientzien aldizkaria; Zk. 97 (2016); 55-77 | eu-ES |
| dc.source | 3020-5115 | |
| dc.source | 1130-5738 | |
| dc.subject | Transmedia · Mobilizazio sozialak · Askegunea · Komunikazioa | eu-ES |
| dc.subject | Transmedia · Social mobilization · Askegunea · Communication | en-US |
| dc.title | Transmedia and social mobilization: Askegunea’s communication strategy | en-US |
| dc.title | Transmedia eta mobilizazio sozialak: Askegunearen komunikazio-estrategia | eu-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | article | en-US |
| dc.type | artikulua | eu-ES |