Statistics for "I like" Hamaika Telebista: a online analysis about the profile and television preferences of this television channel Facebook friends In July 2012 Basque television channel, Hamaika began a sociological project designed to improve it´s broadcasting standards as well as expanding it´s use of the internet. Sampling the opinions of Hamaika´s Facebook followers, the research project was the first of its kind in the Basque Country to analyze the relationship between a television channel and its social media profile. Therefore the research presented many theoretical and methodological challenges. The research had two well defined objectives. Firstly, to identify and to categorize the socio-demographic profile of Hamiaka´s Facebook followers. Secondly, to find out which aspects of Hamaika´s broadcasting where viewed as strongest and weakest amongst the sample group.