Rodriguez Mondragon, Idoia2024-11-272024-11-27production.44745https://dx.doi.org/10.26876/ikergazte.iv.02.12https://gordailua.ueu.eus/handle/123456789/2554Generoa eraikitako kontzeptua da. Alta, generoek gizartea antolatzen dute, indarkeri sozialak eta estereotipoak bermatuz. Gizakiak modelo zehatz batzuei erantzun behar du bere ingurumenean integratua izateko. Marketinean eta kulturan, proposatutako ereduak sexismoan oinarrituak dira. Nerabeak kultura kontsumitzaile handiak dira eta haien modeloak zein diren aztertu da. Ber maneran,haien genero berdintasunari buruzko ikuspuntua ikertu da.Genders are a man-made concept. However, they structure the society, guaranteeing social violences andstereotypes. People has to answer to specific example to be integrated in their environment. In marketingand culture the models offered are based on sexist examples.Teenagers are great culture consumers and we have analised who are their models. In the same way, we havesearched what is their point of view about gender equality.Generoaestereotipoaknerabeakulturasexismoa.GenderstereotypesteenagerculturesexismEmakumeakEuskaraPedagogiaSoziologiaintroduction