Persuasion as a tool to enhance the use of Basque and the attitude towards the language among public administration staff

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dc.creatorIrastortza Madariaga, Joxpi
dc.creatorIrizar Mezo, Asier
dc.creatorArratibel Insausti, Nekane
dc.date2015-06-11
dc.date.accessioned2024-11-14T07:15:54Z
dc.date.available2024-11-14T07:15:54Z
dc.date.issued2015-06-11eu
dc.descriptionThe present study analyses the effectiveness of an intervention targeted at admi- nistrative staff which aimed to improve their attitude towards the Basque language, their in- tention to use it and their real use of it. The intervention was based on persuasion under high elaboration conditions or systematic processing, where the aim was to promote reflection on and critical evaluation of persuasive messages. Data were collected from two Government departments. The three parameters (attitude towards the Basque language, intention to use the language, and real use of it) were measured before and after the intervention. The results show that the intervention improved the aforementioned three parametersen-US
dc.descriptionAdministrazioan egindako esku-hartze baten eraginkortasuna aztertzen da lan honetan. Esku-hartze horretan langileen euskararekiko jarrera, erabilera-intentzioa eta erabilera neurtu ziren. Esku-hartzea elaborazio altuko pertsuasioan edo prozesatze sistematikoan oinarritu zen, non bilatu zen pertsuasio-mezu baten aurrean hausnartzea eta ebaluazio kritikoa egitea. Datuak Jaurlaritzako bi departamentutan bildu ziren. Esku-hartzearen aurretik eta ostean neurtu zen langile horien euskararekiko jarrera, erabilera-intentzioa eta erabilera. Emaitzek erakusten dute esku-hartzeak hobetu zituela langileen euskararekiko jarrerak, erabileraintentzioa eta erabilera bera ere.eu-ES
dc.formatapplication/pdf
dc.identifierhttps://aldizkariak.ueu.eus/index.php/uztaro/article/view/4580
dc.identifier10.26876/uztaro.93.2015.4
dc.identifier.urihttps://gordailua.ueu.eus/handle/123456789/598
dc.languageeus
dc.publisherUdako Euskal Unibertsitateaeu-ES
dc.relationhttps://aldizkariak.ueu.eus/index.php/uztaro/article/view/4580/4689
dc.rightsCopyright (c) 2015 Uztaroeu-ES
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0eu-ES
dc.sourceUztaro. Giza eta gizarte-zientzien aldizkaria; No. 93 (2015); 69-83en-US
dc.sourceUztaro. Giza eta gizarte-zientzien aldizkaria; Zk. 93 (2015); 69-83eu-ES
dc.source3020-5115
dc.source1130-5738
dc.subjectEuskararen erabilera · Jarrera · Pertsuasioaeu-ES
dc.subjectUse of the Basque language · Attitudes · Persuasionen-US
dc.titlePersuasion as a tool to enhance the use of Basque and the attitude towards the language among public administration staffen-US
dc.titlePertsuasioa, administrazioan euskararekiko jarrera eta erabilera hobetzeko tresnaeu-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typearticleen-US
dc.typeartikuluaeu-ES

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